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Since its launch in 2012, the dating app, Tinder, has received quite a bit of publicity. It’s one of the most popular lifestyle apps with over 10 million daily active users.

For the uninitiated, Tinder is a mobile dating app that allows users to locate other singles in their geographic area. Users fill out a brief bio and upload photos. They can then start viewing photos of other users who match their age, gender, and location criteria. Users swipe right if they like what they see and swipe left if they don’t. They are then notified of any matches, where both people swiped right on each other’s profiles. Thus, users can quickly view hundreds of local singles and decide with a quick swipe of their finger if they’re interested or not. Then if you’d love a local fuck buddy then see a site like Sex Pals as they list the local sluts on adult dating sites so finding a fuck buddy near you is so easy there.

In the popular media, Tinder very much has the reputation of being a “hookup” app, designed to facilitate fleeting sexual encounters. At the peak of the Tinder hype, an article in Vanity Fair announced that Tinder represented the “dawn of the dating apocalypse.” Whereas others in the popular media have suggested that many use the app in search of love.

So, why do people use Tinder?

Two recent studies shed some light on all of the hype.

A recently published study by Leah LeFebvre surveyed 395 young adults (ages 18 to 34) who said they had used Tinder.1 The study mostly involved open-ended questions regarding users’ motivations for and experiences using the app. The researchers then coded participants’ responses into categories.

So what was the most commonly cited reason for using Tinder? It’s popular: 48.3 percent of the respondents indicated that the main reason they used Tinder revolved around its popularity—the media hype or the fact that many of their peers were using it. Only about 5 percent of those surveyed indicated that the desire for hookups was their main motivation for joining the site. This data is summarized in the table below.